You'd think this would mean wine would get cheaper or something, but actually it means that several thousands of bushels of grapes are going to rot, because capitalism demands profit over common sense
this post was submitted on 28 Sep 2026
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Yeah; I thought a 20% decrease in sales would lead to a decrease in cost.
When demand goes up, the price goes up.
When demand goes down, the price goes up.
Yeah. The thing about the economy is only the supply side is allowed to win.
You paying the offered price is fair market price setting.
You getting a good deal is THEFT from the hard working business owners.
The really fun thing about the capitalist economy is that only the corporate retail side is allowed to win. The growers are going to get the least, the people who put the label on get the most and the stores get whatever they want.
I used to be able to buy 4L of cask wine for like $3AUD back in the 00s. Bring back the good times (and my youth)!
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Wine is a luxury good, it could damage brand perceptions if they significantly markdown prices. They should bottle and sell it under a different label imo but who knows
What is this? Civilization? JK
Something tells me that younger generations simply don't give a shit, it maybe have been a luxury for older generations.
I'll be honest in high school or college we all would buy the cheapest shit. (millennial). As in the two gallon jugs on the bottom of the shelf. Oh boy the hangovers were intense. And maybe I can't really tell much of a difference, but I remember I had a seven course paired with wine. All I could think was, yep tastes like wine and sloshed it down and ate the food.
It’s still luxurious, but younger generations don’t give a shit about it. People are drinking less in general and everything’s overpriced. Like why shell out for wine specifically when there’s so much other alcohol choices that are also cheaper now?
Alcohol, to me, feels like a rare treat kind of choice now for anything pricey, instead of a ‘treat yourself it’s the weekend’ choice.
Cheap wine was my gateway to nicer wines down the line. But I rarely drink or have an excuse to open wines, so I’m no longer the target market for all these nice wines.
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Yeah they could trick the consumer in selling under a decoy name like… wait a minute
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It can also be distilled into just ethanol.
Probably has some uses. Fuel. Disinfectant. Making those little toys of a bird that drinks water.
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Tariffs have reduced exports, particularly to Canada, which was the largest foreign buyer of American wine.
Uh sure, it was the tariffs, and not the widespread Canadian boycott of American alcohol.
Wasn’t the boycott because of the tariffs?
That was one factor. It is more about the general hostility and aggression the US has shown toward Canada.
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Also because the US Government is trying to destroy our country by any means. They still threaten to annex Canada, call our Prime Minister "Governor", claim Canada isn't a real country, interfere with our politics and elections, support Alberta and Quebec separatists, and do their best to crush our economy. Then they whine that we're being mean to them. It doesn't make us very inclined to send our money to the USA, especially when we can just buy Canadian wine instead.
You're not special, they're also trying to destroy the US by any means
(/j obviously, but they are trying to smash and grab literally anything not nailed down)
The US is doing a far better job of destroying itself than any of its enemies could dream of. The US used to be the one smashing and grabbing everything in the world. Now they’ve somehow decided they’re getting ripped off by doing that. It’s pure delusion.
Canada just wants to move on. We don’t care about the US at all. Trump is acting like the ex who dumped us and then gets mad seeing us dating other people.
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No. It's because of the annexation threats.
The boycott was because of a threat to annex Canada, repeatedly by the US Ambassador Hoeskra, who is an even bigger asshole than Trump, if that were even possible.
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I picked up a bag of grapes in the store on the weekend. Product of the USA, nope. We avoid USA products as much as possible. Sorry to the good Americans.
No need to apologize. The whole American farming industry needs a redo anyway.
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wine grapes are different varieties than eating grapes. Just like cider apples.
But USA does not need Canada! It's just money! US doesn't care about money!
Well, I think it was our tariffs that contributed to the Canadian tariffs and also contributed to anti-US sentiment, so it's sort of truthy. heh
Trump implemented tarrifs the last time he was President as well, the difference being that he wasn't (at least openly) doing it to try to annex our country. This time it is very much that, to the point that accepting the last trade deal would have made us a de facto protectorate of the United States.
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I used to accidentally buy some California wine every now and then when not paying attention and grabbing a selection, it was never that good.
Since trump 2.0 now i check everything to make sure it's not American. This isn't really surprising news
Same! Since about the beginning of the year I always get European wines and Irish whiskey.
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I bet it helps a lot alienation an entire market to the north.
Then why is everything still $40/bottle? This is some bs “nobody wants to work anymore” logic. I stopped drinking California wine because the prices kept going up but my wages haven’t.
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Grapes are almost $9 a pound. These motherfuckers are out of their mind. A bag of grapes is $15 fucking dollars
Well, the usual "free market"bullshit would dictate that the price drops until it finds enough demand again. But thanks to whatever bull shit system we currently have the price stays the same and they just write off everything that doesn't sell and they throw it away.
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A lot of the regions in California have become stupid expensive, like Napa and Sonoma. Anything decent out of Napa is in the $30-$50 range. The average bottle price is somewhere around $75.
And the entry-level stuff from Europe is better than the entry-level stuff from California. If I had to choose between a $15 Cabernet from California and a $15 Bordeaux, I'm choosing the Bordeaux. You'll also get a better price/quality ratio out of South America. Chile and Argentina make some good wines.
I really like wine and for the life of me I can't find a single California wine that is worth the price point when compared to Europe. Not to mention there's so much overmarketed slop wine that does every dirty trick in the book to make it taste disgustingly sweet or over-oaked. I very rarely have had a bad European wine for $50 and I can say that about half of the California wines in that range were worse than 25$ European counterparts. Maybe some of the $500+ bottles really are great in comparison to some of the Grand Crus out of Burgundy, but I haven't found anything in a reasonable price range that was worth it. And like you said, other regions in the world punch enormously above their price range that I basically don't buy anything from the Napa area of California as a matter of course. There are a few less popular regions in Cali that make great wine, but they are still too expensive for what they are.
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My wife is doing her part to keep that demand up.
Canada's also not buying as much California wine due to Trump's trade war and general insulting manner.
And the smell of rot fills the country.
Steinbeck 1939
Seems like a good time to start making a fuck tun (~million butt loads) of brandy and dump excess inventory into that.
https://en.wikipedia.org/wiki/Butt_(unit)
1 Million Wine Butts = 126,000,000 US gallons / 105,000,000 Imperial gallons
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You are allowed to grow cannabis and hemp instead. it grows right out of the dirt! It's crazy
Also, please be advised that you can grow a large variety of fruits and vegetables. CHECK IT OUT
Third-generation grower Bill Berryhill said it means another year of losing money and wasting hundreds of tons of healthy grapes.
Learn to code, Bill.
... oh wait
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Seems pretty obvious to me to convert it to food. World needs calories.
The world does not have a shortage of calories. The world has a shortage of getting food to the people who need it, but so so so much food is thrown away. Wine grapes would be incredibly low on the list to try and save. What would help far more is stepping in to help cut down on food waste and increase processes to get food from where it is to the people that do need it.
And fix wealth inequality.
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