tim (is) cook(ed)
this post was submitted on 29 Apr 2025
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A reality distortion field that seperates a person from the real world? What could go wrong?
It's about as dystopian as it gets.
You don't have to strap the internet to someone's face to distort their reality with it, as demonstrated by... Well, gestures broadly
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Honestly, this is probably the next game changing tech. There are lot of uses for AR. Size, style, and battery life are probably the biggest issues to overcome.
With the exception for extremely niche stuff like surgery (and they won't use off the shelf AR anyways) what's your usecases to bring AR to the masses?
Boring everyday stuff like reading notifications without pulling out your phone, watching videos on public transit, watching a tutorial while working on a project, reading a recipe while cooking, navigation, watching hypnotic patterns while getting high, text magnification for folks who need it…
without pulling out your phone, [doing phone stuff x10]
Ding ding ding.
Everyone is so focused on AR glasses having some killer use case that must justify it's existence. The use case is simply not pulling a phone out of your pocket; not waiting for face ID, tapping your way to the necessary app, and so on.
Removing these micro inconveniences has always been Apple's forte (even if a little stagnant in recent years), so it's no surprise that they will continue to pursue the same.
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Thinking of that article about Deepfake porn the other day probably real-time nude body overlays for everyone you meet. Can't think of a serious application that is actually useful enough for people to want this.
You don't think that's a good enough reason?
I really want it just for my crippling propsagnosia. Having something be able to tell me that A. I know this person, and B. What their name is could really give me a leg up with trying to integrate into society.
Your problem is certainly one that would be enough for niche success of the technology but not the kind of killer application that would make the majority want this.
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Boringgggg, do another trick apple.
This seems like a tech that would be hard to get right? There are a lot of trade-offs involving cost, weight, resolution, processing, battery life, etc.
For my part, I would probably use AR features rather sparingly to maintain my sanity, but they could be very useful in certain narrow applications. Whether these would be sufficient to justify the price tag is uncertain. I also tend to be rough on glasses, so that would be a worry.
The most useful applications I can think of that would run permanently (while wearing them) would be stuff like name tags for people if you are forgetful, labeling roads in front of you with their names or maybe the destinations in that direction at an intersection and similar low intrusiveness applications. Certainly nothing that could be considered a killer application.
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Mega fail inbound.
This is just another attempt to capture even more control over our attention - advertising everywhere. Of course Apple wants it
But think of the constant, total surveillance opportunity for Apple, and how this could help them win favor and contracts from the fascist US government!
I’d be interested to hear from the youngest generation (15-20 YO) to hear if they care about this at all.
I’m approaching 50 years old and had been an early adopter most of my adult life. Growing up from the 1980s through 2000s, there was a near-mainstream narrative that we were living in a unique era of emerging technologies. It was exciting and we were anxious for anything new.
It seems to me that nothing is really new and there is nothing exciting, if not interesting, about technology today.
I’ve actually been stripping down the technology from my life as it’s become too distracting to get things done and has prevented personal growth and the formation of memories. For one example, I recently subscribed to a print magazine because I prefer a tangible object that I can associate with in and of itself (and choose to own and collect).
Looking at analog trends like vinyl records and film photography and cassette tapes, it seems like people are at least trying to incorporate tangible objects into a modern lifestyle. Then you have the trend of the dumb phones which indicate people are becoming more aware of the detriments caused by an always connected lifestyle. Thankfully, some car manufacturers are returning buttons to their cars in response to owner feedback about everything being a touch screen.
I mean, I’m not a multi-trillion dollar organization with different departments studying the feasibility of future products but I do wonder if something like AR glasses are already more of our past than our future.
I think there’s a more than reasonable desire for a device to help you through your day - especially in foreign countries. But do you think you want that to be glasses or something else?
Lastly, this reminds me of the prediction from Michio Kaku in Physics of the Future about augmented reality contact lenses. Should we at least accept AR glasses as first step towards contact lenses? Do you think society would accept these 20-40 years in the future?
i am somewhere around it, and i think the best part about AR glasses is we don't have to buy monitors,
when i used to be 15 couple of years ago i also fantacized about the asthetics of 80's after watching many 80's animation films, there was just something about them ,although i wasn't alive during that period.
i am personally more excited about fdvr, i hope we have it in 25 years, but i don't think we will
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Being able to keep a screen in front of the user at all times is the goal. This is one step closer to replacing the eyes Cyberpunk style.
This is why Siri and Apple Intelligence is so important to Apple, getting away an actual keyboard will make this more addicting. They can decide what to show you before you even start thinking about it!
Corporations would love being able to not only know where you are at all times, but now they have the tech to see exactly what you see!
If only Siri could understand what I say
I have turned off any assistant app in any of my devices. It would be easier and a lot of times faster just typing out what I need.
it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.
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There's a gag in Futurama about ads being displayed in your dreams. If that were possible they'd be doing that, but right now they're settling for just the waking hours.
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so, the iPhone 17 gonna be the same again then
This guy is so behind the curb. Doesn't he know that the latest fad is ~~NFTs and blockchain~~ AI?
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They know that the government contracts for real time facial recognition via AR will be massive. They want to make a fortune enabling oppression
This AR obsession is utterly baffling to me. There are so few real applications and the hardware requirements are insane so it's not something that will get widely adapted anyway. Sure in a decade or so it might have matured enough to have shed all these issues, but AR/VR feels like a really out of touch thing to prusue, especially if you look at the garbage ideas they have on how to use it - virtual meetings??
I get movies and games on these, possibly even some recording and porn, but these are not their B2B wet dreams anyway.
I’d really just like some glasses that simulate multiple monitors without needing special software. That’s all I want
Gotta need some insane resolution for that right? And 1000hz refresh to make things good I guess.
I mean for text editing, coding etc.
Yep I've played with virtual monitors in VR space and I don't even like watching movies on them, the loss in resolution and the way the dynamic aspect of it (using a moving screen to simulate a static screen) makes it a shitty solution. Eventually it'll be good enough to watch TV in but I can't imagine doing serious work in it.
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Yep, and that seems to be the route Apple was going. Screens you can place anywhere in your visual field.
I want a GTA style HUD at all times 🤪
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In theory, there’s a Million awesome business applications for it.
Let’s say you’re in construction and your glasses tell you exactly what to build where and how.
You’re a waiter and the glasses tell you which table ordered what, needs attention, etc.
You’re a network engineer and the glasses show you on every port which device is connected.
And don’t even get me started on the military applications.
Of course we’re not there yet. But that’s why they’re so obsessed with it. They want to be the first.
In the current US political climate, giving everyone glasses with always-on cameras run by big tech companies seems particularly dangerous.
I agree. But unfortunately, nobody gives a flying fuck.
I think for the most part society has gotten used to being on someone’s camera when in public at pretty much all times.
It’s something I used to think about, now I just, don’t.
Everyone has been looking for the next big hardware thing. It looked like it might be foldable phones for a little while but I reckon AR Glasses are the ultimate endgame until they start making bio implants.
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Imagine being anyone anywhere whipped like an Amazon worker. Will the waitress have to piss in bottles? Bad for tips I think.
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It's for real time facial recognition for LEO so they can easily identify and round up immigrants and dissidents. They want the government contracts
It was in the movies they liked when they were kids. Or at least in the movies they think users want to see brought to reality.
As in an answer to the question "what's cool and futuristic". Solving medieval barbarism and wars is futuristic, but turns out to not be achievable. Same with floating/underwater oceanic cities, blooming deserts, Mars colonies and 20 minutes on train from Moscow to New Delhi. At the same time the audience has been promised by advertising over years that future will be delivered to them. So - AR. For Apple this is the most important part, I think.
Also to augment something you have to analyze it, and if you have to analyze it, you are permitted to scan and analyze it. That's a general point of attraction, I think. They are just extrapolating what led them to current success.
Also in some sense popular things were toys or promises of future for businesses and individuals alike, in the last 10-15 years. The audience is getting tired of toys and promises, while these companies don't know how to make something else.
So let Tim Apple care about anything from AR in front of him to apples in his augmented rear, he surely knows what he wants. As another commenter says, a source of instructions and hints for a human walking drone is one, with visualization. I'm not sure that's good, because if you can get that information for the machine, having a human there seems unnecessary. And if that information is not reliable enough, then it may not improve human's productivity and error rate.
And the most important part is that humans learn by things being hard to do, it's like working out in an exoskeleton, what's the purpose? And if training and work are separated here, then it seems more effort is spent in total. Not sure.
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...to play breakout.
add those to a long line of things no one asked for or will buy, like tablets, ipods, and the metaverse.
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