Boringgggg, do another trick apple.
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Mega fail inbound.
This is just another attempt to capture even more control over our attention - advertising everywhere. Of course Apple wants it
But think of the constant, total surveillance opportunity for Apple, and how this could help them win favor and contracts from the fascist US government!
Honestly, this is probably the next game changing tech. There are lot of uses for AR. Size, style, and battery life are probably the biggest issues to overcome.
With the exception for extremely niche stuff like surgery (and they won't use off the shelf AR anyways) what's your usecases to bring AR to the masses?
Boring everyday stuff like reading notifications without pulling out your phone, watching videos on public transit, watching a tutorial while working on a project, reading a recipe while cooking, navigation, watching hypnotic patterns while getting high, text magnification for folks who need it…
without pulling out your phone, [doing phone stuff x10]
Ding ding ding.
Everyone is so focused on AR glasses having some killer use case that must justify it's existence. The use case is simply not pulling a phone out of your pocket; not waiting for face ID, tapping your way to the necessary app, and so on.
Removing these micro inconveniences has always been Apple's forte (even if a little stagnant in recent years), so it's no surprise that they will continue to pursue the same.
Thinking of that article about Deepfake porn the other day probably real-time nude body overlays for everyone you meet. Can't think of a serious application that is actually useful enough for people to want this.
You don't think that's a good enough reason?
I really want it just for my crippling propsagnosia. Having something be able to tell me that A. I know this person, and B. What their name is could really give me a leg up with trying to integrate into society.
Your problem is certainly one that would be enough for niche success of the technology but not the kind of killer application that would make the majority want this.
Being able to keep a screen in front of the user at all times is the goal. This is one step closer to replacing the eyes Cyberpunk style.
This is why Siri and Apple Intelligence is so important to Apple, getting away an actual keyboard will make this more addicting. They can decide what to show you before you even start thinking about it!
Corporations would love being able to not only know where you are at all times, but now they have the tech to see exactly what you see!
If only Siri could understand what I say
I have turned off any assistant app in any of my devices. It would be easier and a lot of times faster just typing out what I need.
it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.
There's a gag in Futurama about ads being displayed in your dreams. If that were possible they'd be doing that, but right now they're settling for just the waking hours.
so, the iPhone 17 gonna be the same again then
This guy is so behind the curb. Doesn't he know that the latest fad is ~~NFTs and blockchain~~ AI?
They know that the government contracts for real time facial recognition via AR will be massive. They want to make a fortune enabling oppression
...to play breakout.

add those to a long line of things no one asked for or will buy, like tablets, ipods, and the metaverse.
A reality distortion field that seperates a person from the real world? What could go wrong?
It's about as dystopian as it gets.
You don't have to strap the internet to someone's face to distort their reality with it, as demonstrated by... Well, gestures broadly
