I don't.
this post was submitted on 02 Jul 2026
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Somehow, shockingly, worse than human ones.
So "influencers" are losing their jobs? This sound great.
As for people who follows "influencers", they were braindead from start so it doesn't really matter.
“influencers” are losing their jobs?
Since when is influencer a job? Never is. Never was. Never will be.
Influencer is just a derogatory term for content creators we don't like. I don't know what your working definition of a "job" is but there certainly are people who earn their living that way. Thousands of them in fact.
Eh. I would put influencer as a subset of content creator. I can think of content creators that aren't influencers, but all influencers create content of some sort.
content creator is just a derogatory term for unemployed
You say it like being unemployed makes person a 2nd class citizen.
being a "content creator" does
Why? What's wrong with, for example, someone making YouTube videos and being paid a living wage for it? I'm genuinely curious about where this negative attitude towards these people is stemming from.
I think it's close to equal parts jealousy and legitimate distaste for rewarding popularity for popularity sake. So much of the toxic behavior of the popular cliche in high school makes it into the environment that it dilutes the legitimate utilization of the platform for making actually good content.
That, and the possibly justifiable hated for what some people are now considering, by extension, 'good content' when it all just ends up being reaction videos and meta content about content about content to the point where it's just a bunch of rich assholes acting like rich assholes and that's literally the content.
Honestly the worse trend I've seen are the channels that are effectively 'bum fights' with marginally less crude concepts. Let's see how humiliated we can make my friends act for a tiny bit of money compared to how much I'm making is not, and has never been, a nice thing to do, and the platform has turned it into a lucrative job.
In that case one should then be more specific about what it is exactly that they dislike rather than just treating the whole "profession" of content creation as if there weren't levels to it. Most of even objectively bad content is still harmless. Getting annoyed by it is bordering on self-harm as nobody is forcing anyone to consume that content. That's kind of like someone getting angry at my Lemmy post for not being entertaining to them.
I too dislike inauthenticity, vanity, consumerism, and low-effort content made primarily to farm engagement but for the most part I just don't pay any attention to it. I'm not against people being into stuff that I'm not for as long as it's not harming anyone else. And yes, in some extreme cases content creation can be that as well.
It could be described as something between linkedinzation and bullshitification, you know, that thing of trying to make everything grandeur and more important because you want to fool somebody you are more than what you actually are... a guy telling the news is an anchor, a guy commenting on the news is a commentator, a guy hosting a talk show is a talk show host, a guy talking about music or movies or video games is a critic, a guy that has a variety show is a host or entertainer, a guy telling jokes is a comedian, there used to be columnists, journalists, bloggers, chroniclers, investigative reporters... a person with no particular talent, skill and function and that's famous for absolute no reason? We used to call them socialites... but these are not enough, these doesn't sound grandeur enough , so any jackass recording a conversation with friends now is a "creator" and an "influencer", and I have zero respect for the whole of it and I pity those who buys into and normalize this bullshitification
I get the frustration with people inflating their own importance with fancy titles. That part is fair.
Where I push back is treating “content creator” as if it’s automatically a bullshit term. To me, it’s just a broad, neutral description - it means someone who makes videos, podcasts, or other material for an audience. It doesn’t imply skill, value, or prestige by itself. You can be a great content creator or a terrible one, just like you can be a great journalist or a terrible one.
Tom Scott is a content creator. So is some guy filming himself ranting in his car. The term covers both. The fact that a lot of low-effort stuff exists under that label doesn’t make the category itself meaningless - it just means the barrier to entry is low and the incentives reward volume.
I don't know Tom Scott but he seems to be what we used to call an essayist. When people started posting short essays on the internet they were called web logs, that soon were popularly called blogs, and then came the video logs, or vlogs, so Tom Scott sounds like a vlogger, and I can respect a vlogger essayist who uses YouTube or whatever as a platform to post his video logs (as I can respect a critic, a journalist, a commentator, etc).
"Content Creator" is an umbrella term that actually means nothing, it's for anyone posting anything on pages or channels and they came up with this bullshit term to make it sound grandeur. A guy posts a video commenting about how a barista got his name wrong in the cafeteria or films himself reacting to another video and you are witnessing "Creation"... oh, fuck off, sorry for you kids that grew up with this bullshit being normalized, but I don't buy into it, "Content Creator" is the title given to someone that really can't use any other title (like the several I mentioned in the previous comment - chronicler, comedian, host, entertainer, artist, etc etc), and if one uses the title they are purposely putting themselves in the same category as the guy filming himself reacting to other videos, and I will treat them equally. If I shake hands with someone and they introduce themselves as a Content Creator (or even worse, an Influencer), I will wipe my hand right in front of that person. Fuck corpo newspeak.
certainly are people who earn their living that way. Thousands of them in fact.
I'm not so sure of that. Some yes, but many fake it.
Many people work 2 or more jobs because one isn't enough to pay the bills. Doesn't make it any less of an job.
It just makes you sound salty that some people get paid for doing what they like instead of having to sit in a soul crushing office 5 days a week from 9 to 5.
It just makes you sound salty
At most 'sound' like it, but no where near. Got a job I love and enough hobbies and voluntary work at the side
God DAMN is this what’s happening on corporate social media these days?
I don't. And I'd like to continue not thinking about them
I don't like influencers at all and I'm not a fan of "AI" either.
I don't. I hear about it the first time right now and I'm not even going to look into it.
The whole point of influencers is that you watch someone experience something instead of you.
Either because you can't afford it, you want to make sure before buying, it's risky, or you just like experiencing the world through others.
How can possibly AI do any of that?
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers.
I sincerely doubt this, unless they count AI followers. Which wouldn't surprise me.
I sincerely doubt this
I think you missed this then https://arstechnica.com/tech-policy/2026/04/indian-med-student-rakes-in-thousands-with-ai-generated-maga-hottie/ There are always people stupid enough.
It's probably more of an elaborate marketing campaign with AI videos just with the same model. Basically ad videos.
Lame as fuck.
That could be "AI + influencers" but more likely "AI * influencers"
I despise influencers. They bring nothing of value to this world. I've tried AI. For regular questions it's just a "yes-man" and never questions anything you write. (Unless you write israel is a bad country, that gets blocked right away, while it accepted germany is bad before it. That gives and idea of how neutral it is). For technical questions it's over confidently in it's unusable wrong answers. The only -sometimes- usable situation is dumping logfiles into it. Just every now and then you might get a good hint of where to look.
So ai influencers ..... that's as bad as it can get
and attract millions of followers
Argumentum ad populum (if said "millions" are actual Homo sapiens individuals, because "Dead Internet Theory" became so real that there's this strange phenomenon in which bots are following and watching other bots, sometimes even themselves) isn't necessarily a proof that something's "good". For example, poop also attracts millions of flies, yet it doesn't make poop tasty. This serves both for actual Homo sapiens "influencers" and simulacra of said "influencers": quantity doesn't mean quality.
I'd a "googol" (pun intended) times more prefer following a stranger's Neocities blog with less than a half a dozen followers than follow a person (regardless of whether their content is good or awful) who've been keeping millions of people hostage, together with themselves, to a parasocial relationship inside a platform from a monopolistic corporation (Google, owner of Youtube) from which neither are willing to release themselves. I say this as someone who have been actively boycotting Youtube for two years and counting, I never watched Youtube anymore, not even through circumvented manners. Yeah, I miss some of the STEM channels from there, but if they didn't seek Fediverse platforms and alternative donation-based platforms to be humanly closer to their audience, they don't care about their audience at all so they don't care about me as someone who values privacy and hates corporations.