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I get the frustration with people inflating their own importance with fancy titles. That part is fair.
Where I push back is treating “content creator” as if it’s automatically a bullshit term. To me, it’s just a broad, neutral description - it means someone who makes videos, podcasts, or other material for an audience. It doesn’t imply skill, value, or prestige by itself. You can be a great content creator or a terrible one, just like you can be a great journalist or a terrible one.
Tom Scott is a content creator. So is some guy filming himself ranting in his car. The term covers both. The fact that a lot of low-effort stuff exists under that label doesn’t make the category itself meaningless - it just means the barrier to entry is low and the incentives reward volume.
I don't know Tom Scott but he seems to be what we used to call an essayist. When people started posting short essays on the internet they were called web logs, that soon were popularly called blogs, and then came the video logs, or vlogs, so Tom Scott sounds like a vlogger, and I can respect a vlogger essayist who uses YouTube or whatever as a platform to post his video logs (as I can respect a critic, a journalist, a commentator, etc).
"Content Creator" is an umbrella term that actually means nothing, it's for anyone posting anything on pages or channels and they came up with this bullshit term to make it sound grandeur. A guy posts a video commenting about how a barista got his name wrong in the cafeteria or films himself reacting to another video and you are witnessing "Creation"... oh, fuck off, sorry for you kids that grew up with this bullshit being normalized, but I don't buy into it, "Content Creator" is the title given to someone that really can't use any other title (like the several I mentioned in the previous comment - chronicler, comedian, host, entertainer, artist, etc etc), and if one uses the title they are purposely putting themselves in the same category as the guy filming himself reacting to other videos, and I will treat them equally. If I shake hands with someone and they introduce themselves as a Content Creator (or even worse, an Influencer), I will wipe my hand right in front of that person. Fuck corpo newspeak.