Better domain? This is the best domain.
sh.itjust.works Main Community
Home of the sh.itjust.works instance.

I like the domain and I really don't care for it to be SEOed!
Also even if there is a decent overlap, appearing as 55th biggest in MAU among all softwares on FediDB, not being the immediate result in most searches should be good. I'd expect people to choose if not the first, then at least one of the first instances they find, so other instances appearing in searches helps spreading out, and thus not making a specific one disproportionally big.
SEO-friendly
add value
looks at you with a degree of side-eye somewhere between "bombastic" and "criminal offensive"...
Shhh, it just works
Because then our shit would no longer work.
Tell that to the gajillion of Mastodon servers whose TLD is .social. Including mastodon.social which is home to over 20% of all monthly active Fediverse users.
wat.
I don't think the domain is the issue so much as the servers it's run off of. Love the instance, but god damn the number of times it just straight up fails to load. It's almost comical because of the name.
You think a lemmy server is going to get on google's front page because the TLD changed to .org?
What made you think I use Google Search as an engine? My point is that the domain name is long. It doesn't matter whether it's .org or something else. shorter domain name would be better, in my opinion.
that mostly matters for domains on billboards, flyers and in ads. but you'll only see this domain in links on your computer, where it's just a click regardless of the length.
short name is easy to remember, like a.com, fb.com etc. .works is too long