this post was submitted on 10 Aug 2026
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Fediverse

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So I am a big fan of the Fediverse, I love the idea of decentralisation and I believe this is how the future of social media should be. But here starts the problem.

All my friends are using Instagram or TikTok or else. I didnt think of that while I also used Instagram, but I think they are highly addicted. Its not possible for them to not use Instagram for at least 1h when we meet up. When I still used Instagram, I was part of the problem. But now that I left it a couple of months ago, I just realised the problem I used to live in.

Addiction is all about realising you are addicted, but I find it very hard to address the problem. I dont want to harm our friendship over social media and I am afraid that when I tell them about their addiction, they will not agree and find it impolite.

So I believe that social media can only survive if the people use it. Its all about user generated content and while the Fediverse is doing better than ever, it still needs more users ASAP.

How can we achieve getting those people on the Fediverse and, more importantly, hold them here, while they slowly get less addicted to social media and see the potential of the Fediverse.

Thank you for reading and for thinking about possible answers. I wrote the whole text by myself, this is not AI generated.

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[–] retractedfangs@mander.xyz 95 points 1 week ago (6 children)

Does Fediverse even have what your friends want from a social media? Even the answer is yes, share that content with them and hope they will be intrigued. Unfortunately, the most likely is no in this case. Fediverse is only good for like five topics and everything else is "too niche".

It would change if we had more people on here but the problem is, Fediverse just isn't appealing to most people. They don't care about decentralization and open-source. What they do care about though is algorithms and low barrier to entry - and neither need is fulfilled by the Fedi.

We are truly the Linux of social media haha.

[–] Carighan@piefed.world 47 points 1 week ago (5 children)

It also adds that most people who are "invested" in the Fediverse don't realize to what absurd degree the notion of caring about decentralization or open source doesn't matter to many people they try to get interested. For whom their problems are "We need more formula for the kid" or "Shit I gotta visit the family on the weekend and that's also the only days we could possibly work on getting that leaking pipe fixed, ever".

People have problems that need fixes. Their social media being a centralized one isn't a problem to them - it works right now. It's a solved problem. Trying to inject another problem to care about into their life will often actively aggravate people, and for understandable reasons: They got enough of them already.
Plus, in particular in current times, very serious very IRL issues. On multiple levels. Caring about Reddit vs Piefed or so is so far down the list, to most it feels ludicrous that this ought to be an issue to anybody at all.

[–] Coelacanth@feddit.nu 29 points 1 week ago (11 children)

Yeah, and that's really the crux of it. To 90% of people, the content is all that matters. That's why comments like: "hey, you like TikTok? Why don't you try Loops instead?" or "Check out Pixelfed, it's a bit like Instagram!" are unlikely to work. For most people, it's just a strictly worse version. The same thing but without the content. Why would they downgrade for no reason?

You have to care about something external to the core experience of consuming content to actually be here. That's why our population at the moment is, well, just us here *gestures around.* You have to care about FOSS, or decentralisation, or anti-corporatism, or really value the more human interactions you get in a smaller setting with fewer bots, or actually enjoy putting in more work and get less served to you by an algorithm.

Most of the people with those values I believe will eventually trickle over here naturally. The rest though, this is a really hard sell for.

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[–] ben@ly.eok.me 20 points 1 week ago (6 children)

the Linux of social media

😂 I love it So the answer is to create an algorithm for the fediverse?

[–] Enkrod@feddit.org 12 points 1 week ago (2 children)

Honestly, the lack of a decent algorithm is why I stopped using Mastodon. It's not a problem on lemmy since up- and downvotes are the algorithm, but for all other fediverse services it's what keeps me away.

The difference is that this doesn't mean I'm on Insta or Twitter, just that this here is basically all social-media I do.

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[–] retractedfangs@mander.xyz 10 points 1 week ago

I'd say so, yeah. Either implement algorithms and deal with the consequences or design something that would make discovery of new content as easy as seeing it appear in your algorithmic feed, while avoiding all the problems that personalization brings.

[–] cecilkorik@piefed.ca 8 points 1 week ago

It absolutely is, and it's harder than it seems.

Content curation and the "discovery problem" (which includes the algorithms of how we deliver search, feeds, recommendations, related content, news, current events, and more) of how people discover new-to-them content is a genuine and important problem. In fact, I believe it's so important that even the people who acknowledge it as a serious problem in places like the fediverse and the open web are generally underestimating how fundamentally important and challenging it actually is. It's a foundational and crucial prerequisite for any sort of information sharing and that gives it so much more significance that I think people struggle to actually follow how its ripples turn into waves. And it's a very hard one to solve, unfortunately.

(Editor's note: I begin descending into meandering philosophical nonsense beyond this point, proceed at your own risk.)

Without tackling that problem, which is still a largely unsolved problem at scale, and preferably doing so honestly (unlike the manipulative big tech engagement-farming, advertisement-selling "solutions" to this problem) we're always going to end up building disparate and disconnected silos of information that most people will never gain access to. And we all suffer because of that. We have come so close to tapping into the collective and cumulative knowledge that humanity and civilization has built up to this point, and now we are fighting against something similar to the last-mile problem of how do we actually enable all humanity to access and build on it. This requires both access and education, and it's hugely challenging, massively widespread and most of the time people can't even see the forest for the trees when it comes to this. We are on the verge of something genuinely transformative for civilization, and unlike the hype it's not all doomsday scenarios about AI taking over and killing all humans, it's about finding ways of giving real humans direct or indirect access to the overwhelming library of information that other humans have spent millennia building into a globe-spanning technological empire. That's the transformative part.

It's not about the success of companies or nations, it's about how effective we are at giving information to other humans, it's always been about that. The myth of Prometheus is sort of misleading. The person who actually changed the course of humanity's future isn't the one who first learned about fire (or any other tool we've learned to use), nor the one who discovered how to reliably create or use fire. In fact, there were probably many, many such people throughout humanity's history, but they either died with the knowledge or kept it secret and hidden until it died out again after a few generations when they refused to share it and others became jealous or threatened by it. They achieved little. The person who actually changed humanity's future is the person who, with that information, decided to teach it openly to someone else, not as magic or as a secret, but as something they could understand, something that became part of cultural practices, oral traditions, recorded histories, got turned into tools and equipment or some other form of institutionalized knowledge, something that people could then re-use and teach to the people who came after them, and let it spread from there to more and more people. Everything we have ever built is built entirely on top of education, teaching, documenting, and sharing information with others and thus with future generations and sustaining the information, building systems like language and writing to sustain that information further. Whenever that information comes to a dead end, it is lost, sometimes forever, and that's not a cautionary tale, that can happen, it does happen, it has happened. Even recently. Our success and progress is measured by our ability to transfer our knowledge, not by the knowledge we have at any given moment. Dumping our collective creativity and thoughts and independent research into an unsearchable, disorganized pile to be archived, forgotten and lost serves no-one. But how do we share it with others? How do we distill it so that the endless firehose of what's available still provides the information we need but doesn't hit us with brutal, overwhelming amounts of it? That's the fundamental question.

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[–] TherapyGary@lemmy.dbzer0.com 8 points 1 week ago (3 children)

What's crazy to me is that the barrier to entry is lower on the fediverse in my experience

I try to use the browser, it forces me to their app; I try to make an account, but I have to change my IP address several times and wait out attempt limits; I finally get an account working, and then it gets restricted and they wanna see my ID

[–] retractedfangs@mander.xyz 7 points 1 week ago

Same. I had my new Bsky account suspended for using a VPN during the registration. I sent an email to their tech support explaining the situation. No response, account was never recovered.

I guess I'm not welcome on their platform lol.

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[–] LemmyMammoth@lemmy.world 7 points 1 week ago (1 children)

I feel like it's both niche and not niche enough. Reddit has subreddits for all sorts of book series I enjoy but fediverse, if it has them at all, is largely empty of activity competitively.

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[–] discoplasm@quokk.au 45 points 1 week ago (5 children)

i'm a non-technical user and it is a pretty awkward position to be in tbh. i have been floating around various fediverse platforms for quite some years now and it is just very isolating. i can do all the right things in terms of curation and maybe find a tiny handful of cool people but i am still missing out on things like information about local community events, because a huge proportion of those pretty much only get posted on instagram.

so for me it is not even about friends being on there or needing to yap at brands but like..when is the popup art market on, oh there is a call for volunteers for beach cleanup, there is a blood drive on, the tattoo shop i like has a flash day coming up. and before someone yells at me: i dont currently have an instagram account and havent for a while now. but like..i do miss having access to that sort of information because it would get me out of the apartment and involved in local community events. and now i never know what is going on in my city and don't go out as much. :/

so yay for not using evil meta bullshit that is increasingly janky and many kinds of fucked up. but like. if i had friends over on insta as well, it would make switching to a fedi platform a very hard sell: "come to this place where your friends are not, and probably no local information is available, and people will be continually pissy at you for not caring enough about technical things, and almost nobody wants to hear about the things you are interested in, and people dont want you there anyway because the low userbase is considered a feature not a bug". ya know? it is just a non-starter.

there are good things about fedi platforms too, but some of those good things are things normal people will simply not understand or care about no matter how frustrated it makes technical users. i wouldnt tell a friend to come here, i would simply tell them to use what they are using less often. and i am sure there will be people in this very thread thinking "good, we dont want idiots like you here", and that is indeed another part of why it is isolating for me to be here. :)

[–] ben@ly.eok.me 17 points 1 week ago (1 children)

Thank you for your answer. I want to start telling you, that your opinion on the whole topic is one of the most valuable answers.

You are the exact kind of people the fediverse needs and are adressing a couple of real issues the fediverse needs to work on. Helping small communities finding a way, maby to start briding their content over to the fediverse as easy as possible. I think we need to start giving people like you an option to come here and stay here. Without loosing their access to their community.

In my opinion the fediverse lack of users is not a feautre. Its one of the worst things and it needs to fight that issue. And this is exactly where we need to find answers. And is it really a thing that people will argue on here because they still use instagram or sth else?? Wtf!? We should be happy for every user trying to join the fediverse.

Maby talk to your community, If you want to help your community, maby start creating fediverse accounts for them.

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[–] Th4tGuyII@fedia.io 10 points 1 week ago (1 children)

Honestly, yeah.

For certain niches, the Fediverse is great - but it absolutely does suck for local community stuff.

Big tech platforms make those hyper-niche communities easier to set up, in exchange for all that sweet sweet data - and that won't change anytime soon.

To do that on Fediverse you'd probably have to host an instance and get people to sign up if they aren't already. Which for a techy or privacy orientated group they might actually do - but I don't picture most hobbiest groups having the technical know-how or want to do that.

Maybe one day enough of the population will become tech-savy or privacy aware that niche local community Fedi instances might actually become a thing - but that day certainly isn't today

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[–] rimu@piefed.social 39 points 1 week ago (1 children)

Keep it really simple. Don't talk about federation or how it works under the hood. Just say something like "hey I see you like Instagram - try Pixelfed I think you'll like it. It's in the app store".

Don't get them to try to find the perfect pixelfed instance, just use the default main one. They can move later if it clicks for them.

[–] victorz@lemmy.world 10 points 1 week ago

This dude federates

😉

[–] ladybugs@lemmy.world 21 points 1 week ago

OK, so I replied to a couple threads, but I’ll put my direct answer here. You have to frame it in terms of something they ALREADY care about, not try get them to care about decentralization.

I’m a non-technical Fedi user. I didn’t give a damn about decentralization or FOSS when I first joined. I only vaguely understood what those things even meant. (I do understand and care now, but that came later after I kept seeing people talk about them in Fedi spaces.)

I joined Lemmy because I cared about getting away from the big tech billionaires, basically. I’m sick of AI and don’t want to use Reddit as long as it’s partially owned by Sam Altman. I wasn’t thinking in terms of joining the Fediverse, I was thinking in terms of “Reddit alternative that doesn’t directly support Sam Altman/OpenAI.” The “choose an instance” thing was a barrier, but that faded after I found out I could change it later and decided to just default to the most popular instance for now.

Your non-technical friends probably don’t care about decentralization (yet), but they might care about:

-Fuck AI companies and the big tech billionaires

-Avoiding psychologically manipulative algorithms that make social media addiction more likely

-More human interactions, fewer ads and bots.

etc.

This part is harder, but you’d need to find communities on here they’d be interested in. I joined when I was thinking about deGoogling, and the thriving tech communities on here appealed to me for that reason even though I wasn’t a techie. This might be easier with a different part of the Fediverse, depending on the person’s interests. Lots of creative people of all stripes are on Mastodon, for instance.

[–] 4Robato@lemmy.world 16 points 1 week ago

I get the feeling but you will need to build some patience here.

It's really hard to move people from social media and they have to do it willingly otherwise we just create a ghost town here. What I do is try to share links when I see something someone might enjoy so they see there's other social media and sometimes I got asked like: "what was this social media like a twitter alternative?" And then you explain because they are interested but even then, the majority of cases they won't switch just because of that.

The only thing we can do is keep using it, keep improving it and when things get even worse than they are on monopoly land, we will be ready to take them :)

[–] Flax_vert@feddit.uk 15 points 1 week ago (4 children)

Don't sell them on the fediverse. Sell them on a particular instance. It's a LOT less intimidating and they'll still be interacting with fediverse content.

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[–] JupiterRowland@sh.itjust.works 13 points 1 week ago (2 children)

No dice.

It needs to be completely for dumb-dumbs. A phone app named "Fediverse" or something that's even easier to set up than the official Mastodon app.

It needs even bigger dopamine kicks and even worse brainrot than Instagram and TikTok.

It needs influencers and other hyped-up online celebs with millions upon millions of followers and tens of thousands or hundreds of thousands of likes every week.

The only other alternative would be the big corporate silos being shut down or blocked with no other corporate silos to take their place so that your friends can't get their kicks from corporate silos anymore. Even if that amounted to cold turkey.

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[–] rumba@lemmy.zip 12 points 1 week ago* (last edited 1 week ago) (4 children)
  1. No algorithm.
    They come in, look at all posts, upvote down vote still see 99% of the content they DGAF about and leave.
    * teach them to curate?
    * create tech to curate? Starter Packs? Meta Communities?
  2. No niche communities
    We've got cats and dogs and mildly interesting and greentext, but the gaming subs are dead, the automotive and sports and will just about any other community a normie would want either don't exist, are squatted on by someone who made them 3 years ago and left or they're owned by one toxic crackpot mod
    * If you have any interests or hobbies, it's a good time to start some communities, get a couple people to help content. Maybe borrow some stuff on reddit.

If the come here and they can't find what they want, they'll leave

The curation part may make this a fools errand. They want the doom scroll, unending entertainment on tap. This place isn't like that, it's 2003 in here and we want to read what's new then GTFO and go do something else.

Thanks for the reminder to engage in my hobby communities

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[–] dragospirvu75@lemmy.ml 12 points 1 week ago (3 children)

People have strange and strong brand loyalty for proprietary things. It's like a culture for them. I have seen it especially on iPhone and Whatsapp. Not only they refuse to use alternatives (Android; RCS/Signal/XMPP etc.). They will think you are a loser if you don't use them. Or, even worse, will try to convince you to use them and that those are the best and anything else is a shit. I believe it's the same for social media. So good luck!

[–] explorator_1317@mander.xyz 6 points 1 week ago (1 children)

People act similarly for stuff like Linux though. Gotta build a cool brand for the Fediverse!

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[–] birdwing@lemmy.blahaj.zone 11 points 1 week ago (1 children)

Threads is not part of the fediverse, it's part of Big Tech's attempt at Embrace, Extend, & Extinguish strategy!

[–] Th4tGuyII@fedia.io 8 points 1 week ago

Yeah, there's a reason many instances are defederated from Threads. It's a classic strategy, and the only way to avoid it is to not give them the foothold they want.

I do understand wanting to give people a trial of sorts without having to dive in - but personally I reckon that's the best way to do this, and its the way I did during the first Reddit Exodus (RIP kBin)

As long as you do some research to avoid the more toxic spaces, and are respectful, people here will help you figure out the rest.

[–] mesamunefire@piefed.social 10 points 1 week ago (5 children)

I just pointed them over to mastodon.social, pixelfed, and some others. Andvi dont tell them its fediverse, its just another site that anyone can spin up. They can dig if they want to. One out of 4 initially stay. Some come back.

What helps is friends and family on the platform.

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[–] Auster@thebrainbin.org 10 points 1 week ago

For the Instagram people, if they're also using Threads, poke them to enable ActivityPub. Several medium/large instances defederate, but it's an entry point for them.

Also, don't be forceful and try not to pass a sense of superiority. Apply pressure when you see opportunities, such as if they complain of a platform, how a given alternative solves that, but know your boundaries. And all the while, be patient, for it could be a years-worth endeavor.

[–] BananaTrifleViolin@piefed.world 10 points 1 week ago (1 children)

I think the broader idea is how to grow the Fediverse.

My suggestion is not your close friends, but instead what is your hobby? What is your interest? Because an interest group could build a social-network in the fediverse to keep hobbyists in contact and give them a place to share content they enjoy.

I don't see the Fediverse as dethroning the general generic networks that big social media networks make, that are all about engagement. Instead the fediverse can become a space for multiple niche networks pulled together by shared interests instead. Not all of them may choose to federate but they would drive overall uptake of the technology and platforms. From there other parts of the fediverse can grow.

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[–] kahoodd@reddthat.com 9 points 1 week ago (5 children)

yo what's "threads" doing there

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[–] Zak@lemmy.world 9 points 1 week ago (1 children)

Tell them to turn on fediverse sharing in the Threads account they already have.

I can already hear "No! Not like that!". Fair enough, but that's the thing most of your non-technical friends will actually do if you ask them. Be sure you have an account somewhere that can interact with it. Perhaps some will get interested enough to make accounts somewhere better.

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[–] arran4@aussie.zone 9 points 1 week ago (1 children)

Treat the fediverse as a pre 2007ish internet and don't expect them to be there just focus on making new friends and creating a good space. If successful they might come but don't put yourself in a position where you require it to use the fediverse.

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[–] Sergio@piefed.social 7 points 1 week ago

Whenever I suggest the fediverse to a non-tech friend, I point them to a piefed feed of low-politics low-tech communities:

[–] CultLeader4Hire@lemmy.world 7 points 1 week ago (5 children)

Just say it’s a less toxic reddit clone then talk about how Reddit sucks. I’m 0% tech inclined and I’m here cause the Voyager App made it easy. All I had to know was Reddit sucks (and got perma banned oops 🟢) and installed the voyager app and the rest is history.

[–] RaoulDook@lemmy.world 5 points 1 week ago

Also good to mention how there's no ads and no corporate algorithms curating what you see to push their brainwashing.

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[–] JupiterRowland@sh.itjust.works 7 points 1 week ago (3 children)

In the first half of the 2010s, Friendica appeared to have the solution for this problem.

People needed a Twitter account to keep up with what's going on on Twitter. They needed a Facebook account to keep up with what's going on on Facebook. They needed a Tumblr account to keep up with what's going on on Tumblr.

And they had to log into these three websites separately.

In came Friendica with the goal to connect to anything that moved and then some.

You could run your Twitter account, your Facebook account and your Tumblr account through Friendica.

Perk #1: Three commercial, corporate, popular services, three accounts on commercial, corporate, popular services, but all on one website. With one login. All at once. Plus a better-than-Facebook Facebook alternative that was fully capable of long-form blogging on top.

Oh, and if you were interested in that diaspora* thing, Friendica had you covered there as well.

Even if you wanted to get into contact with folks on (pre-pump.io conversion) Identi.ca or elsewhere on StatusNet, again, Friendica had you covered.

Perk #2: You could use Facebook without actually using Facebook. You could interact with your Facebook friends, but you didn't have to log onto facebook.com and let Zuck spy on you through that website in order to do that.

Perk #3: You could crosspost to everywhere all at once. You could send literally the same post to Twitter and Facebook and Tumblr. And diaspora*. And Identi.ca/StatusNet. Oh, and, of course, Friendica itself. And LiveJournal and a WordPress blog and Dreamwidth and Libertree.

Not by copy-pasting and sending the same text ten times. But by actually only sending that one message.

And you only had one comment tree under that message with comments from everywhere. Of course, Twitter users couldn't see comments from Facebook etc. But you, you could see them all in one place.

However, and I know this from personal experience, this didn't work. Either it was too technical, or people didn't needed alternatives to stuff that just worked for them, or both.

Also, after a couple of years, Facebook no longer let third parties extract data. If you, as a Friendica admin, were caught doing just that with the old Facebook connector, then Facebook terminated not only the dev license you needed to run the Facebook connector on Friendica, but your entire Facebook account. (For a time reference, all this was before Mastodon was launched.)

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[–] eicker@lemmy.world 6 points 1 week ago

The harsh truth: most people don’t care about decentralisation, protocols or who owns the server. They care whether their friends, memes and creators are there. Don’t sell them the Fediverse as digital vegetables.

Find them a great app, help them follow 20 interesting accounts, and make it fun. Network effects beat ideology every time.

I’d start with Loops.video: TikTok already proved that vertical short videos are basically social media crack, so don’t ask your friends to suddenly become Mastodon power users reading federation essays.

Give them a familiar format without the TikTok ecosystem: Fediverse adoption probably needs to feel boringly familiar before anyone cares that it’s decentralised.

That reminds me that I really must finally mention this on: Fedizen.EU

[–] Jeffool@lemmy.world 6 points 1 week ago* (last edited 1 week ago)

I always wanted to write a 1 minute ad for Mastodon. Any artists want to animate it? I figure images of social media posts and a cute little mastodon tooting (from his trunk) might be worthwhile.

If anyone does, here's the copy I was thinking:

So your social media is changing and you don't like the direction it's going. Maybe it's the owner, maybe it's the algorithm. The good news is there's an alternative. It's called Mastodon.

Mastodon works like other social media. You follow people, and they follow back. There's sharing, likes, replies, and everything else. Only, you see your timeline in order, not based on an algorithm made to sell you things. AND Mastodon lets you pick your server based on an interest. So in addition to following your friends on their servers, you can also browse your own virtual neighborhood, choosing from things like video games, music, or even your real life city or country.

You can even create and host a server if you don't see one you like.

Mastodon also offers extra features like hidden posts just for your followers, and content warnings so you can hide triggering content, or use them as spoiler warnings if you don't want to run a new movie for everyone else.

To see list of servers, head to Join Mastodon dot org, and join the herd.

[–] vantablack@lemmy.blahaj.zone 6 points 1 week ago

Threads logo

Threads isn't part of the fediverse in any meaningful capacity xD

[–] hauke@lemmy.world 6 points 1 week ago* (last edited 1 week ago) (2 children)

My chosen, tender way to motivate non tech people to leave big Tech platforms for the fediverse is to post sth nice (nice pics, family info,...) on Friendica, Pixelfed or Lemmy, and then paste the link on Facebook, so that my Facebook friends see it, like what they see, get curious what's that strange platform they had never heard of, register.

Problem 1: Sometimes FB shows the linked posts picture, sometimes it doesn't. Problem 2: Some instances deactivate that content can be shown by external platforms like FB.

So far I did it three times; 1 (my friendica instance) didn't show the pic though. So far, the success count is still on 0. But I still hope it will work :)

It’s a pragmatic approach. Without burning bridges, we can bring people over.

[–] ben@ly.eok.me 2 points 6 days ago (1 children)

I really love that approach!! Thank you, I will try to do the same with my friends.

[–] hauke@lemmy.world 2 points 6 days ago

Cool, keep me posted on your success and on your experiences / ideas for improvement of the concept!

[–] Fizz@lemmy.nz 5 points 1 week ago

get them to sign up to whatever instance you're on and dont even bother telling them there is other stuff out there until they're settled in.

[–] blockityblock@piefed.zip 5 points 1 week ago (2 children)

People only get "less addicted" if they want to or if they are getting their dopamine from some healthier alternatives. If you meet your friends and they all prefer to scroll IG for 1h instead of talking with each other, you need to find more more interesting things to do together.

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[–] nbsp@programming.dev 5 points 1 week ago

send them links to good content they would be interested in?

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