this post was submitted on 31 Jul 2026
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Seriously, what was the thinking behind this stunt?

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[–] Nasan@sopuli.xyz 16 points 1 day ago

I'm seeing Him from Powerpuff Girls

[–] A_Random_Idiot@lemmy.world 28 points 1 day ago (1 children)

I'm convinced at this point that PETA members just have an exhibitionism fetish, with all the nude/nearly nude stunts they do

[–] ohulancutash@feddit.uk 10 points 1 day ago (1 children)

Trapped in the 90s marketing adage that sex sells.

[–] HeHoXa@lemmy.zip 1 points 1 day ago

I don't think you can boil this down to a 90's adage... It's an ancient and powerful primal drive in all living things.

Fear, food, or fucking are at some level behind virtually all marketing

I used to work IT for a moderately popular content creator, and once I had the notion to see how hard it is to build an audience and made a bunch of different Twitter handles and did the same things for them I was doing for my boss.

The one on which I slapped a banner image of Yoko from TTGL (big boobs, big gun) immediately started picking up thousands of followers a week with no posting at all.

Boss's content was all about food. Started seeing a pattern.

PETA got all three in here.

[–] mossberg590@lemmy.world 14 points 1 day ago (1 children)

The point is we saw it. Their stunts rarely get covered anymore. They had a message and we all got it albeit covered in nudity, red paint, and i imagine a lot of ghee.

[–] cloudshouter@lemmy.zip 6 points 1 day ago (1 children)

There was too much coverage of them killing pets and being horrible. Now it’s just the grifter leadership and a bunch of “Save a cow, eat a furry” types who haven’t figured out a better group to be a part of. Plus being a vegetarian is easy and excepted these days.

[–] CanadianCarl@sh.itjust.works 1 points 20 hours ago

I accept vegans, if they don't push it on me, and don't act more righteous than thou.

[–] davidagain@lemmy.world 8 points 1 day ago

You wouldn't eat a lobster... if you could fuck it instead

You wouldn't download a webpage.... wait, no, hang on...

You wouldn't take a photocopy,.... no, wait,...

You wouldn't hit a drum... no, I'll get there,...

You wouldn't steal a march,.... no that's not right....

You wouldn't copy an AI's proprietary output,... no something else, something else

You wouldn't punch a ticket... nope

Oh I'm no good at this. The Federation of Arsey Copyright Tattletales won't hire me.

[–] ZkhqrD5o@lemmy.world 52 points 1 day ago (1 children)
[–] MacNCheezus@lemmy.today 18 points 1 day ago (1 children)

Too late, you are now lobstersexual.

[–] TheStaffmaster@lemmy.world 16 points 1 day ago (1 children)
[–] Janx@piefed.social 7 points 1 day ago* (last edited 1 day ago)

Stay away from our women!
You've got claw fever, boy! Claw fever! Woop Woop Woop!

[–] remon@ani.social 27 points 1 day ago

Stupid sexy Zoidberg!

[–] pomegranatefern@sh.itjust.works 38 points 1 day ago (5 children)

Speaking as a vegan who has gotten legitimately emotional before because I love lobsters as creatures and they deserve better: who the fuck thought this was a good idea. Who thought this was going to tug at heartstrings instead of loins. Who thought this was going to unlock compassion instead of new fetishes. Who thought people weren't going to want to fuck the lobster.

PETA's marketing campaigns fucking baffle me.

[–] socsa@piefed.social 4 points 1 day ago* (last edited 1 day ago) (1 children)

Like I hate to say it mate but have you hung around any vegan spaces on the Internet? This kind of shit is honestly not that far off brand. It feels like every week there's some new insane thing like trying to make captive, domesticated pets vegan, or deciding they don't actually like bees, or unironically cheering on alpha gal syndrome.

[–] Raiderkev@lemmy.world 2 points 15 hours ago

A friend of mine fell down that rabbit hole and started feeding her cat a vegan diet. Poor thing died at like 5 years old because that's not what they're supposed to fucking eat.

[–] architect@thelemmy.club 18 points 1 day ago (2 children)

Their marketing campaign is literally to get attention and it works better than anything else to drive funding for animal rights. If they aren’t around people would literally forget animals get abused. They win by making you all argue. I’m not sure how you ever fix that.

You raise an interesting point. I tend to think of campaigns like this as kind of worthless because they don't feel like they're going to persuade anyone vs. ads that I would personally consider more persuasive, but you're not wrong that this sort of thing is getting a million more views on the internet than something that might be more individually persuasive but only reach like 20 people. I guess that's why they do it.

[–] MacNCheezus@lemmy.today 4 points 1 day ago

Okay but what is the point if they're gonna blow the money on more baffling marketing campaigns?

Yeah, there are saner ways to make the case for veganism. Like, for example, the planet being on fire because of post-war government bailouts for beef and dairy conglomerates scamming an entire generation into thinking that milk was mandatory.

[–] pineapplelover@lemmy.dbzer0.com 8 points 1 day ago (2 children)

Based on a PETA video I saw by someone I watch, PETA literally kills dogs (like wayyyy more dogs than normal animal shelters do)

https://www.youtube.com/watch?v=f78kIHTpfNQ

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[–] AI_toothbrush@lemmy.zip 19 points 1 day ago

I dont like lobster but i would make an exception for this one

[–] Comrade_Spood@quokk.au 92 points 1 day ago (3 children)

I am convinced that peta is a psyop by the meat industry to trick people into thinking animal rights activists, vegans, and vegetarians are crazy and thus make people dismissive of their arguments.

[–] socsa@piefed.social 7 points 1 day ago (1 children)

Or is it a psyop to make us want to fuck lobsters?

[–] Comrade_Spood@quokk.au 4 points 22 hours ago

Two things can be true lol

[–] MacNCheezus@lemmy.today 33 points 1 day ago

I've definitely heard worse conspiracy theories.

[–] ThatWeirdGuy1001@lemmy.world 1 points 1 day ago (1 children)

Was that not already confirmed? I very vaguely remember hearing about something along those lines from like a whistleblower or something like that.

Idk I could also just be hallucinating. I'm on like 4 hours of sleep 🥴

[–] Comrade_Spood@quokk.au 1 points 22 hours ago

I'm pretty sure it was confirmed for some environmentalist stuff and oil companies. Like when some "activists" threw soup at a Van Gogh painting, I'm pretty sure that was actually an oil company trying to make environmentalists look stupid. But I am also too lazy to try and search for sources rn so obviously take that with a grain of salt.

[–] TheStaffmaster@lemmy.world 12 points 1 day ago (1 children)

someone wants to be covered in melted butter sauce.

[–] MacNCheezus@lemmy.today 3 points 1 day ago

I mean, there's literally a huge jar of it right next to her

[–] Kolanaki@pawb.social 9 points 1 day ago

To see the victim behind the tradition

LOBSTER TAIL IS PEOPLE!!!

[–] OS2Warp@lemmy.zip 41 points 2 days ago (1 children)
[–] MacNCheezus@lemmy.today 21 points 2 days ago (2 children)

Achievement unlocked: you now have a weird fetish

[–] OS2Warp@lemmy.zip 11 points 1 day ago (1 children)
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[–] Duhtocqueville@ttrpg.network 4 points 1 day ago

I didn’t jerk off a crab.

[–] sem@piefed.blahaj.zone 9 points 1 day ago (8 children)

What's the obvious thing i don't get it

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[–] Treczoks@lemmy.world 15 points 1 day ago

PETA is not known to make rational decisions. Especially with those kinds of stunts.

[–] Valorie12@lemmy.world 10 points 1 day ago (1 children)
[–] MacNCheezus@lemmy.today 10 points 1 day ago

"Lobsterfest" is now a category on Pornhub.

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