This is a most excellent place for technology news and articles.
Step 1 Get in an accident
Step 2 Claim the last ad you saw on your screen had you upset and extremely distracted.
Step 3 ???/profit?
I wonder what happens when the people figure out that fuses control ¾ of everything.
I had the same question when it comes to electronic license plates. Couldnt you install a switch that just shuts your entire license plate off at will? Seems ideal for shady shit
Is that a US only thing?
It says 70 different markets.
BMW drivers deserve this as punishment for all the missed turn signals
BMW got turn signels? When did that happen?
It's an add-on you pay for. Or now you can also watch an ad per use.
I don't think BMW drivers ever paid for that add-on.
Found the BMW driver
Hah! No! I generally drive a 16 year old Jeep Patriot and a 15 year old Dodge Hemi when I need to pull my 24,000lbs tandem trailer.
There's something about watching a luxury import brand fast-track enshitification faster than everyone else, including economy options.
Yeah this is one thing enshittification apologists never seem to understand, they'll claim 'well if you don't like ads just pay for the non-ad version, I want cheaper prices' but the reality is no matter how much you pay there's a mandatory side dish of enshittification.
Well we need to ban that
Well, they're BMW drivers, so I don't feel too bad for them.
Disturbing trend, though.
It's funny how much of a joke the German car brands have become.
VW shoving touch controls down our throats, BMW selling their cars after they've been already sold, Audi and Mercedes sticking fake exhausts on their $70k cars, and all of them just desperately catering to the Chinese market while simultaneously not getting EVs...
Not to mention that in the wake of VW being caught red-handed with fraudulent software to evade emission regulations, BMW had to quickly get their (very similar) hack out there. Which, of course, was done so incredibly poorly that nowadays, several types of modern BMWs are liable to just explode into a fireball. Seemingly out of nowhere.
At least when they do explode they don't then also trap the occupants like Teslas do but still, plenty of stories of bmws in Europe just bursting into flames.
Maybe now people will stop thinking they’re a premium brand.
Has anyone actually seen these ads in the BMW, as described?
This article seems fishy to me. Especially this part:
The ad has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on any suitably equipped BMW running Operating System 7, 8, 8.5, 9, or OS X built after July 2020.
“System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”
Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?
One of the article's sources has a link to this Reddit thread (view it on RedLib), which has someone recording the ad. The article also uses official BMW websites as sources.
P.S. that was a very boring ad
Fuck capitalism and all of the sneaky and invasive ways they try to sell you shit. Advertising is now like a cancer that interferes with simply living a life.
I hope they don't act surprised when cheap Chinese cars without all that crap devour their market share.
Best advertisement for chinese cars. Not that they needed one...
Imagine paying the kind of prices that car manufactures demand, and then they shove ads in your face on your own property. I would drive it back to the dealership & demand a refund.
You can probably have an ad-free system for a monthly subscription.
Wankers.
Embarrassing for BMW.
Not as embarrassing as subscriptions to use hardware you paid for.
