this post was submitted on 24 Jun 2026
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[–] sundray@lemmus.org 333 points 1 week ago (3 children)

Keep in mind, many of these same DRAM makers were once caught up in one of the largest illegal business cartels ever discovered by the U.S. government over 25 years ago. Just a fun fact to store in your brain.

😡

[–] DevDave@piefed.social 138 points 1 week ago* (last edited 1 week ago) (1 children)

Oh wow, reading the wiki you linked, looks like that one exec really learned their lesson \s

On 5 April 2006, Sun Woo Lee, Senior Manager of DRAM at Samsung Electronics, entered into a plea bargain with the US Government for his involvement in the price fixing conspiracy.[5] Following the plea agreement he was sentenced to 8 months in prison and fined US$250,000.[6] Lee was subsequently promoted to President of Samsung Germany in 2009, and then President of Samsung Europe in 2014

edit/update: Oh, wow so Sun Woo Lee actually really lucked out as Korea focused more on making an example of the Samsung heir apparent https://en.wikipedia.org/wiki/Lee_Jae-yong

8 months in prison sucks, I totally concede that. Yet literally the deal they made looks like they were asked "Would you take the fall and go to prison for 8 months and then get paid millions per year afterward?"

[–] Denvil@piefed.world 114 points 1 week ago (4 children)

Going to jail as a poor person means you lose your job

Going to jail as a rich person apparently gets you a promotion

Interesting

[–] DevDave@piefed.social 47 points 1 week ago

Doesn't the mob and other syndicates do something like that as well? Gotta do some time and not snitch to move up in the ranks.

[–] urushitan@kakera.kintsugi.moe 39 points 1 week ago (1 children)

That means that he managed to keep the fine small enough that Samsung made significantly more money off the price fixing than they ever lost from the fine. Hasn’t changed

https://www.axios.com/google-facebook-fines-profits--134d3567-1052-4d9d-aa70-dc7c25ed4ebf.html

[–] AdolfSchmitler@lemmy.world 12 points 1 week ago

Cost of doing business really

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[–] jtrek@startrek.website 54 points 1 week ago (3 children)

None of the fines for these things are enough. It should be, like, the company is nationalized. The leadership is sentenced to years of community service and barred from working in the industry for life.

[–] AHamSandwich@lemmy.world 23 points 1 week ago (1 children)

Fucking corporate America. I was fired for having a disability, specifically and intentionally by my boss and her manager. Neither has any direct accountability - both were terminated as a result of the findings of a federal and state investigation, but the company will pay for the damages. They both failed upward, getting higher positions at other companies, while I've struggled to find employment, something already difficult due to the stigma of my age, disability, and gender, but now with word of my termination having spread through the quite small pool of people who work in my field.

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[–] mojofrododojo@lemmy.world 12 points 1 week ago (9 children)

coupled with the fact that the cartels refuse to expand production; this tells me they're realistic about the moment - it's not going to be a decade of future humongous peak RAM consumption, because otherwise they'd be blisteringly stupid (to lose out on those potential increased sales)... https://www.tomshardware.com/pc-components/dram/memory-makers-have-no-plans-to-increase-production-despite-crushing-ram-shortages-modest-2026-increase-predicted-as-dram-makers-hedge-their-ai-bets

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[–] kescusay@lemmy.world 133 points 1 week ago (13 children)

It's related to the AI bubble. The AI companies are trying to make it as difficult as possible to get a good PC, because they know they're cooked if the general public has access to systems that can run AI models locally, so they're buying everything up as fast as they can in the name of data centers that will never be built.

As soon as the first one fails, it's all over. Prices will tumble and memory makers will come crawling back to Valve (and other hardware makers) begging them to buy.

[–] boonhet@sopuli.xyz 101 points 1 week ago (1 children)

Let's not forget that almost all memory is made by a cartel of 3 companies known for price fixing. They're all being as slow as possible about increasing production capacity.

[–] Zoot@reddthat.com 26 points 1 week ago (1 children)

Is that not for good reason though? Only for them really, but if they did ramp up production and then the bubble pops... I wish they would ramp up production, it's just easy to understand why they won't.

[–] BassTurd@lemmy.world 15 points 1 week ago (4 children)

If there is a demand for ram, which there is in the consumer market, then it shouldn't be a risk. If DCs get cancelled, then they should have contracts in place for at least a minimum buy, which should offset cost risk. If they don't have that, then that's just shitty business. Even still, they can just as easily slow down production if needed. If the bubble pops, either they'll have inventory that the world will buy and they can throttle back prod, or they don't have inventory and they will have to throttle prod anyway since demand for DCs as a whole has to be more than just the consumer market.

Idk, it's probably just the cynic in me, but I think it's likely this is just manipulation of the prices, especially given the history of these companies doing just that.

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[–] hark@lemmy.world 76 points 1 week ago (4 children)

I hope China floods the market with cheap RAM and absolutely destroys these scumbag memory companies.

[–] prole@lemmy.blahaj.zone 23 points 1 week ago* (last edited 1 week ago) (6 children)

Like they did with EVs in the US?

Republicans would probably make sure that can't happen.

[–] Taleya@aussie.zone 24 points 1 week ago

And you end up with the US getting hosed while the rest of us swim in cheap EVs.

[–] Someonelol@lemmy.dbzer0.com 15 points 1 week ago

The US would be the only country to suffer in this scenario. The rest of the world would be just fine with using cheaper memory while we shoot ourselves in the foot to spite them.

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[–] TankovayaDiviziya@lemmy.world 16 points 1 week ago (1 children)

It will take maybe two to three years before China could do that. The cheap Chinese RAM manufacturers are only starting their production.

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[–] Kolanaki@pawb.social 54 points 1 week ago

Valve: "May we buy some RAM, good sir?"

RAM Companies: "Sure. How much you willing to pay?"

Valve: "$30?"

RAM Companies: laugh "Get the fuck outta here, loser!"

[–] Buffalox@lemmy.world 45 points 1 week ago* (last edited 1 week ago) (1 children)

So maybe try to remember that after the AI bubble burst, and there is more RAM than customers, and it's the customer that sets the price.

[–] SharkAttak@kbin.melroy.org 36 points 1 week ago (5 children)

I'm starting to think more and more that the only way to pop the bubble is the Luigi Style.

[–] Buffalox@lemmy.world 16 points 1 week ago

This is crazy... But it's true.

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[–] Prior_Industry@lemmy.world 32 points 1 week ago (6 children)

Can't wait to see how negotiations go once the AI bubble pops

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[–] Bongles@lemmy.zip 30 points 1 week ago (9 children)

I know it'd be expensive, but I wonder if it'd be worth it to valve to start producing ram. They've certainly got the money to get it started, they are getting heavy into hardware that they can use it in, and they could sell it as well.

I don't know if there's a shortage of raw material or if no one wanted to invest in more manufacturing when AI could crash within a short time.

[–] magic_smoke@lemmy.blahaj.zone 27 points 1 week ago* (last edited 1 week ago) (7 children)

Manufacturing their own sticks would onlympush the problem to the price of RAM chips.

The resources it takes to start manufacturing modern RAM chips is such that THE ENTIRE FUCKING NATION OF CHINA is finally getting around to it.

I know Valve is a big company, but that's a pretty bite to chew and swallow.

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[–] Canconda@lemmy.ca 26 points 1 week ago* (last edited 1 week ago) (7 children)

In a nutshell this is impossible because of how the global supply chain works. Specifically how most of the hardware engineers/factories are in Taiwan, and how the technology to make chips is proprietarily owned by a company in Norway.

Like the whole reason China wants Tiawan in the first place is the same reason they can't just bomb them into submission... Their population of highly skilled hardware engineers that fundamentally make the global chips supply chain possible is impossible to replace.

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[–] Alaknar@sopuli.xyz 16 points 1 week ago (1 children)

I know it’d be expensive, but I wonder if it’d be worth it to valve to start producing ram.

There's a reason why there's only, like, three RAM manufacturers. It's horrifically expensive to start production.

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[–] UnderpantsWeevil@lemmy.world 13 points 1 week ago* (last edited 1 week ago)

I wonder if it’d be worth it to valve to start producing ram.

They'd need to source the components outside of the increasingly monopolistic US-alligned group of hardware manufacturers. The only way you end run the Big Three is to go to... CHINA. And we've layered so many sanctions, tariffs, and putative measures on import of Chinese hardware that it would be a fool's errand to bother.

I don’t know if there’s a shortage of raw material or if no one wanted to invest in more manufacturing when AI could crash within a short time.

Even if there's an AI crash, the long-term outlook for chip demand only goes up. The problem isn't with the economic demand, it's with the provisioning of capital. For the most part, you need to spend tens - if not hundreds - of billions of dollars to start producing even the middle tier of nano-computing components in modern use.

I might suggest there's another way to tackle this problem. And it's one that Valve already is heavily invested in.

Lower resolution games. Lower hardware requirements. More efficient software engines. More games focused on the mechanics and story than the raw, realistic visuals.

You can run Doom on a pregnancy test and people still buy that game. Games like "Undertale" and "Vampire Survivors" do incredibly well in part because they are so accessible to anyone with a 15-year-old rig. Rather than trying to build a PS5-killer machine, you can go the Nintendo route and build a novel interface that runs on more basic components. Then you exploit the hell out of your Disney-esque IP without worrying that Halo: Remastered Delux Ultra looks better than the next iteration of Metroid Prime.

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RE: Memory Procurement Quote

Did I stutter?

RAM Don (he/him)
Memory Racket LLC

[–] Itdidnttrickledown@lemmy.world 20 points 1 week ago (1 children)

Thats how you know you are dealing with a cartel.

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[–] ironycanal@lemmy.dbzer0.com 19 points 1 week ago (1 children)

I think legacy american market ram companies need to be blacklisted.

Once China floods the market, we need to put these fuckers out of business.

[–] Burninator05@lemmy.world 23 points 1 week ago (2 children)

There is only one American memory company: Micron. Sk Hynix and Samsung are South Korean.

Everyone else who sells memory modules in the west gets the actual memory chips from one of those three companies. Beyond that there is only one company that makes the waifers that the chips are made from and I think its Dutch. Definitely European.

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[–] melsaskca@lemmy.ca 17 points 1 week ago

Ah yes, the law of greed and demand.

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