Pretty sure I've actually seen this image used against the manosphere people more than anything, with the Andrew Tate types being depicted as Soyjaks.
The masculine thing is to treat women with respect and equality, rather than attempting to lord over them and pretend we (men) are somehow better or importanter. The latter is a sign of being insecure, not masculine.
We've had those for nearly a decade, some banks just took ages to update their apps and websites to actually make use of it for all eligible payments because of course they did.
Just 4 years ago, it cost like 3 or 7 euros to transfer money to Revolut from Swedbank Estonia and it took a business day, because it was considered a foreign transfer and Swedbank had "domestic transfers" and "foreign transfers" as separate options and the former couldn't send to a Lithuanian IBAN and the latter didn't use SEPA Instant. Other Estonian banks did it instantly already by then.