522
We may soon have 70 million boomers too old to drive, too car-dependent to stop.
(lloydalter.substack.com)
this post was submitted on 02 Oct 2026
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Yes and they lose money on them. Only 10,000 were sold last year. The basic Golf and its wagon variant are gone in favor of SUVs that are basically the same car but taller, heavier, and worse.
Subaru did a similar thing. You can get an STI but it’s the only non-crossover they sell anymore. No more Legacy sedans or Outback station wagons.
Hell, Volvo is killing their last remaining wagon this year and going all SUV.
I’m not going to argue your overall point, only that VW almost certainly does not lose money on each performance Golf variant. Maybe in opportunity cost, but not in real dollars.
Yeah that was an exaggeration. But they certainly make more money on Tiguans and Atlases.