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Also, WFH is good for their sales. I don't understand how someone like the CEO of Zoom didn't get that simple fact.
As the election has shown us, these tech bros are not necessarily smart or thoughtful about their choices, and the real motivations tend to be related to personal financial gain. The level of push and coordination behind RTO and every company copying each other's policy probably come down from "on high", and i suspect that's investors with business real estate interests putting their thumbs on the scale to avoid a collapse in their markets
Ed Zitron of the Better Offline podcast had a piece a few weeks ago that explains so much.
https://www.wheresyoured.at/the-era-of-the-business-idiot/
I just want to say thanks for sharing this link. That was amazing.
It is the single best explanation for what is going on. As someone raised around these types ypu grow up with so much smoke being blown up your ass about jow much "better" your schools are which isn't always the case.
Yeah, definitely.
Would you be surprised to learn that business is actually a network of cargo cults, where the thing they're trying to superficially mimic is other businesses that don't know why they're doing what they're doing?
I work for an online edtech company that saw massive organic growth during lockdowns, and has been chasing that dragon since lockdowns were lifted. They spent millions expanding their workforce at the time, while they severely pared down their school outreach team. They made multiple moves that only made sense if you assume lockdowns would last forever.
I raised this with management a couple of times, and their only response was "everyone else was doing it, too".
Yeah, anyone that's had a job for any significant amount of time realises that the people at the top aren't there because they're somehow smarter. Quite the contrary.
“If every other company jumped off a cliff, would you?”
They'd be off the cliff before you finished the statement.
its mostly about power and control, and the 2nd issue is real estate spaces, plus govt incentives.