this post was submitted on 09 Sep 2025
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Yep. Noticed pricing did change across their line up. They definitely got what they wanted from him.
Just cost them their diginity, the price was several fractional magnitudes of what the tariffs would have cost them in revenue.
Well, the pricing kind of didn’t change. The pricing on all the smaller devices, the watches, AirPods, etc didn’t change at all. And the pricing on the phones didn’t change as much as the cheapest storage tier went away, and the second cheapest storage option is the same price as before. In a world of inflation and tariffs, I’d consider that a win.
And yes, I agree it came at the cost of Cooks dignity. I’m not certain how I feel about it, but I’m pretty sure I hate it.