This is an ad.
this post was submitted on 09 Apr 2026
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I'm going after the Snickers. That's the King of Candy Bars.
Don't worry, guys
The people who stole the last load of KitKat won't strike again
They're having a loooooooooooooong break
I knew the original heist was a marketing scheme but this just proves it
Yea, everything surrounding to just feels to on point, all sounds like a big marketing hoax.
Are they wasting police time, or are they in on it too?
Willy Wonka did it
Lol probably cost more than if the truck was just robbed tbh
Staged corporatist bullshit. 0/10.
The real joke is the amount of real chocolate in chocolate related products
Right? Who the fuck wants a KitKat? Nice try fuck heads. Give me a break.
Have a break...
I snickered at that...
The only American "chocolate" product I'm willing to eat with out being tortured is Reese.
You would have to rip my fingers off to get me to eat a fucking kitkat.
I like KitKats, but I don't want one THAT bad.
Break me off a piece of that KitKat truck.
Might as well be the onion
Lighten up, it's a solid joke.
By corporate assholes
I'm not laughing, fuck these assholes
Antichoclite!
Or .. you could just transport it in an unmarked truck, but then there wouldn't be this perfect free marketing "opportunity".
It wasn't even that kind of a theft. They didn't like, run the truck off the road and steal the cargo or anything; they just posed as a scheduled relief driver and the prior driver handed them the keys, by my understanding.
That's why "conman" is short for "confidence man".
They talked someone into just handing over the keys to a truck by acting like they belonged.
Like Face and not BA.
The KitKats are actually in the eurovan in the very back.
That's a lot of security theater to protect $10-worth of chocolate-like substance.
So the company did suffer one theft, and they turned it into a marketing stunt. Look at how delicious our product is. We have to guard the fuck out of it. They’re not even being coy about it. It’s very openly a marketing stunt. Meanwhile people are lining up here to say “I bet it’s just a marketing stunt!”
Congrats everyone - you win the bet.
Not true. I came here to shit on how bad KitKats are.
How dare you besmirch the famous Nestlé name! They didn't murder all those babies and steal all that water and support all that slavery to have their chocolate insulted! How DARE
Do KitKats even have chocolate?
This is a great use of human resources. /S
This is marketing.
This is 100% correct.
We're two steps away from Snow Crash, where the pizza Deliverator carries a gun and a katana.
Lol "deliverator". Sounds like a movie with Schwarzenegger in it :)
This is a pet peeve of mine irl, people adding "ator" or "isation" or "ise" or similar to words to make new words we already have words for.
"We need to solutionise this problem"
No, fuck off, we already have the word "solve" we don't need a new word, it doesn't make you sound smarter, it makes you sound like a fucking moron who doesn't know the word solve.
His name is Hiro Protagonist.
The other lead character is called Yours Truly.
There are very few people who do post-cyberpunk better than Stephenson.
All a ruse to justify hiking prices
I have eaten 1 kitkat in the last 20 years but after all the news and viral posts, I will never eat one of those foul "chocolates" ever again.
Do they expect us to believe that there’s 12 tons or 24,000 pounds of chocolate bars in that little dinky toy of a truck? 
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