I consider the article's criticisms of SMTP, HTTP, XMPP, etc. (and IRC which was not mentioned but falls in the same category) to be positive and desirable traits and I think it's a shame that the article characterizes them negatively. HTTP's job is not to prevent corporate takeover of the web and I don't think it should be. That's our job, as people. The protocol's job is to remain neutral so that when corporate takeover of the web happens, HTTP is still there, open to everybody, providing an offramp to escape it, because it's neutral. It doesn't belong to the corporations. It belongs to everybody. They can try to take it over if they wish, embrace and extend, but they can't extinguish a fire that's smoldering underground no matter how hard they try. It will always be there, ready to flare up at a moment's notice. The original is always still there ready for us to revert to using it at any time.
And many of us already have. Fuck Google, fuck Cloudflare, fuck AWS, they'll never take the web from us.