It's a bold strategy cotton,let's see if it pays off.
Entertainment
Movies, television and Broadway.
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I don't know just how many people have quit from the Jimmy Kimmel controversy, but at least now Disney can say that the unsubscribers are doing it because of the price hike.
I think you put your finger on exactly what his happening here. Justify the lack of subscriptions to the investors by promising them revenue will go up when people start accepting the price hike and subs go up again (which we all know will happen anyway)
I naively assume they boosted the subscription rate so that they have more funds to legally fight the FCC cancelling ABCs broadcast licence.
Gotta make up for all those cancelled subscriptions over the weekend.
Just stay unsubscribed. 🤷♂️

And yet my $0 non-subscription remains the same price