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Matt Carriker (Demolition Ranch, Off The Ranch). stopped watching right around when they started their in-house merch business and stopped being even remotely relatable. The reason I watched in the.first place was because he always seemed so down-to-earth and actually made interesting content.
Major respect for him stepping off the platform a year or so ago. Seems to have some priorities straight I guess.
I caught a few of his videos and was immediately put off. Felt like an irresponsible child who'd stolen his dads guns and tannerite.
TBF, this exactly how he got so popular - maybe not the stealing part. He certainly did a lot of crazy shit with guns, but I didn't ever remember him doing it without a huge focus on safety
The guntuber formula is pretty simple
Get something interesting to shoot. Shoot it.
This thing to shoot can be a gun or a target.
Crazy how far that gets you then it always devolves when they start getting money and it starts turning into
"Look how much money I have! I'm gonna shoot my private jet with my private tank!"
(Its never THAT BAD but I wanted non gun people to get the idea)
Matt's content became a lot of look at my Gucci guns, my Gucci Truck, and my "poor mans mansion" let's shoot stuff!
Also it's crazy how many of his pictures with his dead brother in the memorial video where them in MAGA hats. That's when I stopped watching.