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The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It (www.wsj.com)

submitted 3 weeks ago by geneva_convenience@lemmy.ml to c/usa@lemmy.ml

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As the World Cup landed in the U.S. for the first time in three decades, international soccer fans have been acquainting themselves with the distinctly American pleasures of barbecue, highway traffic jams and Texas summers.

But there’s one American tradition that fans of the world’s most popular sport simply cannot tolerate. This summer, World Cup games have introduced commercial breaks smack in the middle of each half.

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[–] driving_crooner@lemmy.eco.br -1 points 3 weeks ago (1 children)

As far as I knew they had always ads on the middle break, but I think it was 2002 the last time I saw a world cup game

[–] brennesel@discuss.tchncs.de 6 points 3 weeks ago (1 children)

Yes, during halftime break, but now it's in the middle of a 45 min half.

[–] driving_crooner@lemmy.eco.br 5 points 3 weeks ago

Ah, ok I get it. So now they have 3 breaks. The regular one in the middle of the match and other two for ads.