this post was submitted on 11 Apr 2026
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My boss claims it has "no effect" to choose where to spend your money.
I remind him, voting with our wallets is literally the only mechanism Capitalism provides for consumer ethics.
It's Prisoner's dilemma. When we think 5m people are going to take the action either way, we don't think our singular efforts matter. But as there are 5m of us taking the action, there are 5m singular efforts that DO matter. If people just don't give up on the idea.
Says the guy who still has an Amazon account :/
In some cases it doesn't have an effect. Some things are just so big and have so many revenue streams that avoiding the products means removing approximately 4 cents from their revenue stream per person. Millions of people would have to do it all at the same time and that is difficult to organize and maintain.
This doesn't mean that you shouldn't stick to your guns and not support things you have objections to. Something something integrity is doing the right thing when no one is looking something something.
I mean, I still have an Amazon account. I even used it, less than two weeks ago. But that was the first time I actually used it to buy anything for nearly a decade.
People shouldn't hold themselves too strictly to any sort of puritanism. Avoid the worst options as much as you can, but when it becomes infeasible for you, make an exception. That's much better than just always going with the bad option.
I think the key here is to get used to react immediately, because the immediate reaction causes a reversal of the action. We don't have to live with the increased cost and decreased service forever, because an immediate negative reaction means the service is restored to what it was before, with any luck. So everybody skips a downgrade or price increase at the same time, and until CEOs figure out the trick, it's bye bye enshittification.