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Ford gave up all car production except for the Mustang, focusing on trucks and SUV's. Since the late 70's, the US auto industry has shown that it is unable to make small cars with low margins like other countries.
If the Big 3 suffered consequences, they would be the Bug 2 or the Big 1 by now.
Ford actually had the top selling cars with the Focus and Festiva, but the garbage transmissions basically drove that entire demographic to Honda and Toyota.
Oh they can they just don't want to. GM, Ford, and Dodge have occasionally released small low margin vehicles but they either get discontinued or bloated and made more expensive, typically starting about 5 years in.
It ain't just US Domestics either. How big is a 2025 Honda Accord vs a 1986 model?
I've been arguing that same thing for over 20 years. Heck I was just doing it again over the weekend. There isn't enough space in the US auto market for 3 Domestic Manufacturers anymore. They should have let Chrysler / Dodge die back in the '80s, the entire auto industry would be more healthy if they had.
Funny typo aside... I think that's what should have happened. Let natural consequences follow poor business choices.
They kind of are the big 2 by now, I'm not sure Chrysler still counts