this post was submitted on 17 Oct 2025
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If Microsoft had added an Android app runtime (even if it were slow), they would've had a much better argument for buying Windows phones. As it was, their sales pitch was "buy a phone with this new OS that doesn't run any of your apps, from the guys who made WinCE" (Windows Phone) and "buy a phone with this new OS that looks exactly like the last OS but won't run apps from that one or Android" (Windows 10 Phone).
By the time Win10P dropped, nobody expected Microsoft to actually commit to it (so the enthusiast crowd stayed away) and its app ecosystem was literally a decade behind the competition (so casual users wouldn't touch it). And then Microsoft didn't see sales and promptly canceled the whole thing.
IIRC MS tried to add the big Google apps on WP, especially YouTube. I only remember for YouTube's case but google stepped in to block MS's efforts every time they fixed something broken. Clearly fair competition.
Of course it doesn't excuse no other apps that were mainstream are on there (or were but not supported for very long as MS stopped paying for them tp be on their platform IIRC).
I do think by WP 10 they lost the plot. WP8 was peak but alas that time the market was going all app ecosystem.