Am I the only one who doesn't think this is that big a deal? Its weird to deny it when directly questioned about it, but what's wrong with market testing pricing changes?
I don't use Proton, but this looks like different prices for a discount off the normal price. Like handing out $5 coupons at the one supermarket compared to $7 coupons at another.
Yes, its used to A/B test what users are willing to pay, but so what?
A man of culture. I too am a fan of Tony Schwartz