It's a balancing factor that is supposed to make escaping to a secure location feasible. If zombies maintained full speed we'd basically have a force that is dumber humans with the ability to exponentially force-recruit and not caring about personal safety. This would be a very short struggle for everyone not physically separated from them at the start. It would be normies vs a growing crowd off their rocker on pcp.
On the other hand if you want to introduce any degree of realism:
- if it's a disease a vast majority of infected will be dead within a week. Fill your bathtub with water and barricade the door - it's going to be pretty much over by the time you really have to leave.
- If it's supernatural bs but decomposition still applies see above - you'll be down to facing skeletons
- In both cases extreme climate is your friend if it doesn't affect you