Coffee

My main question: Is Cafe Altura Classic Roast basically similar to other ground coffees, or is it premium in some way? The one I specifically have is "Cafe Altura Ground Organic Coffee, Fair Trade Classic Roast".

I'm pretty new to coffee, having been a black tea drinker for years, with a preference for Assam CTC. For coffee, I first tried Great Value (the Walmart brand) Classic Roast, and it had a weird smell and sharpness that I didn't particularly care for. Not too surprising as it was the cheapest possible option at the supermarket. Then Amazon gifted me a can of the Cafe Altura. It has a nice smell and good flavor to it. But to re-buy it, it's also kinda expensive. The safe option would just be to continue buying it, since I know I like it. However, I've only had these two different brands. Reading the comments on the Cafe Altura, people seem to really be fans of it. Still I wonder: is it actually special or are there are equal or even better coffees for less money? If so, which ones?

In case it's relevant: I'm drinking the coffee black, and brewing it for 5 minutes in a basket tea infuser, in a cup of boiling water. I've never had french press, but I've read that this might be somewhat similar?