U.S. News

By now, you’ve probably noticed the trend: every celebrity and influencer appears to be chasing the same prize. We’re deep in the era of the celebrity beverage.

Kim Kardashian has Update energy drinks. John and Hank Green have the Awesome Coffee Club. Blake Lively sells sparkling grapefruit juice. Even Danny DeVito, somehow perfectly cast for the role, is the face of a limoncello.

Why are beverages so endorsable? Maybe we’re not willing to trust Hulk Hogan with our dinner plans, but for a quick boost during a long workday? Sure – why not slam a can of Hogan Energy. Drinks tend to be profitable, relatively low-risk, and especially ripe for celebrity endorsements. So it’s become one of the easiest, most popular markets for influencers and celebrities to dip into.

Now, another mega-celeb has entered the beverage game. Or rather, beverage companies have enlisted him in an effort to spread the good word about their product.

Jesus, it turns out, has a branding problem – at least according to the makers of these drinks. Too many people simply haven’t heard the message. “God put it on our hearts to specifically preach the gospel through an energy drink,” the creator of Yahweh says in an Instagram video defending the company against accusations that it exists mainly to turn a profit.