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Gamification and memes lure young people to sports wagering apps and prediction markets (apnews.com)

submitted 4 days ago by cm0002@lemdro.id to c/usa@midwest.social

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When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s goated.” When a video of NBA player Damian Lillard recovering from an injury circulated online, Kalshi’s main competitor Polymarket posted, “The league is cooked.”

If you don’t know what either of those phrases mean, it’s because you may not be the target audience.

The posts and hundreds of others like it are exposing younger people to prediction market platforms, where users can put money on the line for the outcomes of real-world events — or absurd ones like when the U.S. will confirm that aliens exist or whether Jesus Christ will return before 2027.

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[–] WatDabney@lemmy.dbzer0.com 2 points 4 days ago

They need a steady supply of saps to provide the money the inside bettors are going to continue winning.