They dont sell goods at cost 99% of the time. DECA uses a cost+ model and loss leaders to compete with external price pressures ( e.g. Milk). There is some good discussion on the cross posted link about the commissary, px and military living
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And at Navy and Marine bases, you can find a NEX (Navy Exchange) which is just a big department store that sells all the major brands. They even have video games and toys.
BX/base exchange for air force, PX for army. Depending in the base civilians can shop there, usually not contractors tho.
Growing up in a Navy family we had many weekend shopping trips to the Navy Exchange, mostly because it was lower priced and tax free.
They have a lot of good stuff
More perfect union just did a video on this
Don't spread awareness about this. It'll get picked up by vaccum brained twitter bots, and before you know it politicans and influencers will be frothing at the mouth to cancel it.