This myth of social media’s indispensability to our movements, not just as a tool but as the forum for change, is dangerous. If we internalize it too deeply, it actually demobilizes our movements, lulling us into mistaking quote-tweet wars and “clapbacks” for meaningful political action, seducing us into seeing nanoseconds of digital catharsis as an adequate substitute for change. It seduces us into mistaking the profitable content we generate for truly resistive speech — as well as tying our worth and our success, as people and activists, to the engagement metrics created by large tech corporations.
Social media is chock-a-block with political content, hashtag activism, and disinformation that turns grandparents into fascists. How could it be anti-political? Because it demobilizes and scatters the polity; it makes it much harder to come together, deliberate, and effect change in our communities. Worse, social media tricks us into thinking that that’s exactly what we’re doing. What results is a “public square” where real people can get hurt but nothing ever really changes.