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The new owner of GOG discusses taking on Steam, the devil of DRM, and following in Nightdive's footsteps
(www.gamesindustry.biz)
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I agree with you on it needs more than just ease of use, other comments talk about these other features more.
I disagree on the DRM portion, just as much as I don't think kernel level anti-cheat has any place on Linux. If publishers want that, they can limit themselves to other systems/stores. The main reason I use GOG is I know every game is DRM free, I just wish it had some of the other good stuff Steam has.