British Comedy

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Channel 4 urged to rename comedy series 8 Out of 10 Cats (www.mirror.co.uk)

submitted 1 day ago* (last edited 1 day ago) by i_am_not_a_robot@feddit.uk to c/britishcomedy@feddit.uk

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This is obviously just a marketing stunt, but...

Cat food brand WHISKAS® has launched a campaign challenging Channel 4 to update the name of its popular comedy show

Cat food manufacturer WHISKAS® has called on Channel 4 to rename its flagship comedy programme, 8 Out of 10 Cats. The show took its inspiration from the brand's legendary advertising slogan from its 1970s campaign which claimed "8 out of 10 cats" favoured the well-known feline food.

However, a new NielsonIQ survey of 300 cat owners shows the famous catchphrase needs updating, as nine out of 10 moggies now prefer its latest recipe.

Fronted by Jimmy Carr, 8 Out of 10 Cats ran from 2005 to 2021 and centred around statistics, surveys and opinion polls

Apparently they want them to rename a show that finished five years ago.

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[–] i_am_not_a_robot@feddit.uk 0 points 1 day ago* (last edited 1 day ago)

I believe Jimmy Carr and maybe the team captains quit the show. I was under the impression at the time it was going to continue with different people, but clearly that never happened.

Edit: Looks like maybe that was back in 2016 and it did continue for a bit: https://www.chortle.co.uk/news/2016/10/12/25976/8_out_of_10_cats_to_return_with_new_captains